marketing

The ROI of Investing in Corporate Training

By |2019-01-16T00:36:31+00:00January 11th, 2019|

The ROI of Investing in Corporate Training Your company hiring process is airtight — meaning, only the most qualified candidates ever get their foot in your door. So, why would you invest in unnecessary company training when employees are brought on with all the knowledge needed to do their jobs well from the start? As industries become increasingly competitive, independent business owners depend on their employees — and the quality of service they provide — to build the kind of relationships that keep customers coming back. How to help your employees deliver service that stands [...]

Analytics or Die!

By |2018-07-02T17:51:34+00:00October 17th, 2017|

Whether you’re content marketing, boosting a social media post, or using an automated sales funnel to drive traffic and conversions, you must track, measure, and monitor EVERYTHING. Why? 90% of my clients don’t know a thing about their analytics. That’s because they are out in the world doing what they do best: speaking, training and making the world a better place. Which is exactly what they should be doing. In order for you, as a marketer, to do what you  do best, use ANALYTICS to determine which of your marketing efforts are producing results and which ones are not. [...]

SEGMENTATION IS KEY TO SUCCESSFUL MARKETING

By |2018-07-02T17:52:07+00:00October 12th, 2017|

You need to focus on segmentation and specificity in all your marketing efforts. There is no one-size-fits-all lead magnet, sales funnel, or webinar that is going to be a silver bullet. You need to give people what they want in exchange for their name, email, and in some cases cell phone. Once you get this coveted information, you need to segment this data.   Segmentation is using an automated process that is designed to separate your prospects into categories, so you can speak specifically to what their wants, likes, and interests are.   My name is David. I'm a [...]