Think and Grow Rich by Napoleon Hill has been around for almost 80 years and it’s as relevant and important today as it’s ever been. In fact, this book is so vital that LightSpeed VT, along with sales guru and Hill scholar, Jeffrey Gitomer, in association with the Napoleon Hill Foundation, have partnered to create a companion virtual training (VT) program to help readers gain even more insight and knowledge from this classic work. Gitomer, who is also known as the best-selling author of the Little Red Book of Selling, serves as a virtual training guide, helping users navigate Hill’s world-changing ideas.
So how has this book stayed relevant over the past two centuries? And why is it so influential for so many people?
1) It’s the cornerstone of the personal development industry
If you’ve done any personal development training you’re probably more familiar with Hill’s work than you know. Many of the self-improvement principles that are standard today first came to light in Hill’s famous work.
In this day and age, it’s not hard to find opportunities that help you grow and become better in any arena. There are an incredible number of resources now available to help you learn how to be a better parent, a better friend, a better worker, a better leader. If you want, you can be better at anything your heart desires. And it all started with Hill’s insights on wealth and success.
2) It’s an island of positivity in a harsh world
In the not-too-distant past, personal development wasn’t accepted the way it is today. There weren’t industries built upon the idea of self-improvement, and in Hill’s time, the the world itself was at a crossroads. The Great Depression was raging and the rise of fascist states in Germany, Japan and Italy were threatening the very stability of the world.
According to Gitomer, Think and Grow Rich helped change a world in need of a new, positive voice.
“Early on, Napoleon Hill established himself as both an important thinker and a writer,” Gitomer said. “Predominantly through his teachings, he created a major following. Keep in mind, depression was still part of our economy, and people’s faith in the government, let alone themselves, was shaky at best.”
Hill’s book showed people how, with the right mindset and a properly harnessed desire, they could achieve their dreams and live a good life by overcoming the biggest obstacle to a good life: fear.
3) It’s about overcoming fear
In his 1933 Inauguration Address, President Franklin D. Roosevelt famously said, “The only thing we have to fear is fear itself.” Hill took that sentiment and just a few years later showed people how to name their fears and, more importantly, overcome them.
“Our society preys on the fear factor,” Gitomer said. “It’s in 50% of the ads you see, ads about life insurance for death and disability, credit cards stolen and security systems so your home won’t be robbed. You see that crap enough and you become ‘fear-conditioned’. Once society gives you fear, it’s natural that you take it with you into the workplace. It transmutes into a fear of failure. This fear intensifies in workplaces with hostile environments and leads to bosses who threaten, intimidate and ridicule.”
But Hill gives audiences a proven method to understand how fears work, where they come from and how to overcome them.
In the upcoming VT, Gitomer takes Hill’s original teachings and focuses on the important lessons with modern eyes, supplementing the ideas that helped him achieve his success.
“I read Think and Grow Rich a long time ago and it changed my life,” Gitomer said. “Now I’m excited to help a new generation learn Hill’s ideas and put them to use with this VT. It’s going to be great!”
— Stephen Herzog