Legendary business mentor and speaker Jim Rohn is credited with two quotes that for years have tied personal development training to business development skills:
“Your level of success will rarely exceed your level of personal development.”
“Work harder on yourself than you do on your job.”
For years, the type of training Rohn offered audiences was localized and event oriented (a live speech or presentation), or part of an audio or video training series users could buy and listen to or watch on their own.
Rohn’s influence on the business and personal development industry is legendary, and includes current heavyweights like Tony Robbins. But it was Rohn, in addition to other industry pioneers like Earl Nightingale, who helped create the template for quick adoption of new media and technology to help spread their ideas.
Today’s personal and business development leaders are no different, and have rapidly embraced new media platforms and technology to better connect with their audiences, anytime and anywhere.
With advancements in affordable and scalable interactive virtualized training platforms, today’s thought leaders can connect with their audiences faster and more effectively than ever before. More significantly, the barriers to both delivering training content and accessing it have essentially been reduced to three factors that – outside of a computer or mobile device – are so low-cost they approach the threshold of “free”: namely an online connection, a personal username and a secure password.
Given the high domestic demand for personal development training ($10 billion in the US alone), business development training ($141 billion in North America), and emerging markets internationally (India, China and Latin America) – top trainers have turned to interactive virtual training in a number of ways. For some, VT systems offer a way to present new, cutting-edge training to their audiences. For others, the platform offers a way to migrate legacy content to a new media.
In either case, top thought leaders have embraced the new technology to present and deliver their training in ways they couldn’t just a few years ago.
(Note: You can see for yourself how today’s thought leaders have embraced and migrated content to VT technology. Just click on any one of the following links and a sample will open in a new window …)
Tony Robbins VT:
Grant Cardone VT:
Jeffrey Gitomer VT:
Larry Winget VT:
While VT platforms are an effective fit for speakers and trainers, they are also being adopted by more conservative industries in the business-to-business category, most notably banking.
Adapting live content to an interactive platform was the best fit possible for Clarity Advantage, a B2B banking training company that decided last year to migrate its popular LinkedIn training course to a virtual platform.
By using one platform to train skills on another, Clarity Advantage is leveraging the power of both to deliver critically needed content and training at a fraction of the cost of multiple live presentations.
For the early adopters, interactive VT platforms continue to offer multiple advantages over traditional live and online systems, including easy updates, customizable reporting and in many cases, multiple (monthly and yearly) recurring revenue streams.
The emergence of affordable interactive VT technology is rapidly changing the way information, knowledge and skills can be transferred and delivered to users worldwide. Live trainings, conference presentations, classroom trainings, conventional online learning, webinars, videos and audios aren’t dead. Instead, a new media platform has finally arrived.
The good news?
Training, reach and impact is no longer limited by cost or technology.
The best news?
Trainers and educators now have an infinite variety of ways to present, teach and deliver information on a massive scale in a highly leveraged and very affordable way.
With so many possibilities, trainers and educators now have the freedom to use more of their own innovation and creativity to craft messaging, identify specific needs and hold users accountable to desired outcomes.
Which means the opportunities for true growth and development – both personal and business – are virtually limitless.
— Michael Horvath